Transforming The CW Press

Posted by jamie | July 18, 2014

With The CW Network’s brand and programming becoming more prominent, the time was ripe to re-launch The CW’s press site.

Our clients in The CW’s communications department knew they needed to transform their closed, password-protected site into a publicly available (and shareable) resource that also provides permission-based assets.

After discussing various options, our client chose an efficient and cost-effective path to market. Why not take advantage of their parent company’s press site, which is widely regarded as the industry standard?

Since Tierra designed, built and supports CBS Press Express, we knew this was a viable option.

CWTVPR.com is now powered by many of the same tools used by over 20 CBS divisions that publish content on Press Express. We created custom features and a new design that showcases the network’s stunning photography.

The result is a beautiful site that serves as a comprehensive resource for the press. The interface is easy to use, modern and seamlessly extends The CW’s unique brand.

Here’s to the ongoing growth of The CW’s digital presence!

Journalists go to the schedule grid to get a quick glimpse of the programming from last week, this week, next week and the week after next. They can copy episodic information or click through to view related episodic assets.

Journalists visit the newly designed show pages to grab essential information and get up-to-the-minute Tweets related to the show.

Journalists can filter photos by show, type, season and episode and grab relevant episode and photo descriptions.