CWTV – Website + CMS | Tierra Innovation

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The CW Network

CWTV - Website + CMS

Development

Content Management

Strategy

Design

Information Architecture

In 2006, The CW and Warner Bros. turned to Tierra to build its flagship website and content management system. Since then, Tierra has been deeply engaged in all aspects of the growth of CWTV.com, ensuring that its content and brand are effectively promoted and syndicated on web, mobile and other platforms.

Tierra subsequently helped The CW Network redesign and relaunch its site in 2014 and has supported development for all aspects of the CW digital content ecosystem since then.

Driving billions of page views, dozens of multi-platform marketing promotions, social integration, mobile apps and a thriving ad-driven revenue model, CWTV.com is the hub for the network’s digital activities.

CWTV.com continues to attain some of the highest engagement metrics for any broadcast network.

Showcasing the network's Fall premieres, the redesign provides a first-rate viewing experience while seemlessly integrating social features.

Users can easily access the network's primetime schedule, get episodic info and watch trailers for their favorite shows.

The site's social directory helps drive the engagement of viewers eager to follow, share and talk about The CW's shows and celebs on social media.

The Tierra-built CMS also powers the extended presence of the network on iOS, Windows Surface, Android, Xbox and other devices.

The CW Network

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