With their distribution on Comcast’s video line-up coming to an abrupt end, NFL Network partnered with Tierra to quickly build iwantnflnetwork.com to provide football fans with tools to demand their cable provider carry the NFL Network.
The site’s features include:
A billboard that highlights NFL Network’s position as the only place to get 24/7/365 football coverage
A provider finder tool so fans can enter their ZIP code to find providers in their area that carry NFL Network
A tool allowing fans to enter their ZIP code and email their local Comcast GM to voice their opinion about the removal of NFL Network from Comcast’s programming line-up
NFL Network activated its fans to participate in their cable demand campaign.
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