In anticipation of William and Kate’s wedding, Tierra designed and developed a socially-oriented, wedding-themed sweepstakes for WE tv’s Wedding Central network.
Entrants earned points by getting their friends involved and sharing information about the sweepstakes on Twitter and Facebook. They were also encouraged to earn points by contacting their local cable and satellite providers, asking them to carry Wedding Central or thanking them for already carrying it.
The Royal Wedding sweepstakes was designed to meet the network's objectives of reaching new viewers and driving cable demand.
Users acquired points by entering, sharing with friends and contacting their cable or satellite provider. The top contestants' scores were displayed to encourage friendly competition.
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